LADY GAGA’S BORN THIS WAY: ONE YEAR LATER

On March 23, 2011, Born This Way was released. Lady Gaga said it would be one of the best records of the decade, pointing that she had given her best to produce the album. In fact, it was a great commercial bomb, selling more than a million copies in its first week in the United States, and being one of the best selling albums of the year 2011. But, was it really what Gaga said it would be, that is, the greatest album of her career?

Born This Way was heavily anticipated by a huge success of its homonymous first single, which spent five weeks atop Billboard Hot 100. With pro gay lyrics that incorporate religious references, Gaga created a brand new gay anthem. It was enough to promote the album and make it one of the best selling albums of 2011, with more than 8 million copies sold around the globe. But, although being quite a commercial success, Born This Way failed to be what Gaga called one of the best records of the decade. In fact, the album doesn’t do justice to Gaga’s previous records – The Fame and The Fame Monster – which were both innovative, rich and intense. Apart its five singles, all of which reached the top 10 in several countries, Born This Way doesn’t have any other really relevant moment. The songs are in general repetitive, with very similar and obvious beatings and lyrics. “Bloody Mary” brings verses that seem to exist only to create easy religious controversies, while “Americano” and “Judas” are desperate copies of “Alejandro” and “Bad Romance”, respectively. Lady Gaga was a victim of its own marketing. Expectations around Born This Way were extremely high, and they were not well satisfied upon its release. Lady Gaga was a victim of its own marketing. Something to learn and not to repeat on next releases.

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